

February 1st, 2019
SO FUN FACT: they're often not even trying to get you to click on their links! In fact, most of the comments are contentless "wow I love your post how informative" type filler, rather than ads for any particular product.
Instead, their goal is to manipulate search engine algorithms. If you're a shady site with shady links then Google (and presumably the others as well) has ways of identifying "okay, this site is probably not to be trusted" and it won't rank them highly in search results. But if search engine algorithms have identified a site as untrustworthy, and then see a bunch of trustworthy sites linking to it, they figure, oh! That must have been a mistake, it must be legit. And the spam site gets treated as more trustworthy than it should by search engines.
Spammers who comment just want to get their link on my page, because I'm a legitimate content creator, so having my page appear to link to their page (even if it's just the place where their name links back to their website) makes them look more legit -- surely a legitimate content creator wouldn't be linking to spam, so those websites must be okay!! This is also the reason you occasionally get "likes" from iffy accounts on tumblr -- it leaves a "so-and-so liked this" link on your legitimate blog, making their blog look more legit.
Every time someone figures out how to circumvent the spam filter I get a whole slew of nonsense comments for a few months until they realise they're not getting through again -- in the past usually it's been on a less recent page, because they don't want to be noticed, they want their link to slip in without anyone seeing it and possibly deleting it, so it's just me quietly in the background deleting 40 attempted comments every day on some random page of chapter 3 for a while. xD
posted at 3:41pm on March 24th, 2019
Comment by Salaru
Do these ad link spammers even realise that they're just making people hate what they're trying to advertise without consent, meaning people will purposefully avoid them out of spite?
posted at 6:17pm on March 21st, 2019